Our journey began in the Fall of 2018 when we launched our online store selling leather jackets. As two rookies in the fashion industry, we were inspired by the celebrity fashion trend and wanted to cash in on it. Although we lacked a plan and business credentials, selling our first pair that week gave us the motivation to invest more time in our new venture.
After some time, we decided to purchase our first sample of premium leather. This decision opened our eyes to the uniqueness of each leather type and how it could be used differently. We soon realized that genuine leather jackets have a more stylish and elegant look than artificial ones, and we shifted our focus toward creating durable and long-lasting pieces.
A great leather jacket is a wardrobe essential that everyone should have. Real Leathers Jackets, our story began with a simple search for high-quality leather jackets. We were tired of choosing between fast-fashion or overpriced luxury options. Luxury brands cost over $1000, while fast-fashion products didn’t last long. We realized that the high prices of leather outerwear were due to long supply chains of distributors, wholesalers, and retailers, coupled with costly marketing campaigns. Only a tiny fraction of the price consumers paid went into the product itself. We saw an opportunity to solve this problem and provide better options for consumers like us.
Our mission was to make it easy for people to buy high-quality leather jackets at accessible pricing. By cutting out unnecessary expenses, designing and manufacturing in-house, selling directly to consumers, and utilizing just-in-time production, we could provide higher-quality leather jackets at a fraction of the market price. We believe that everyone deserves to experience the electrifying feeling of wearing a leather jacket, and that’s why we created Real Leathers Jacket.
– Muhammad Abdullah, CEO & Co-Founder