Our Story
Our journey began in the Fall of 2018 when we launched our online store selling leather jackets. As two rookies in the fashion industry, we were inspired by the celebrity fashion trend and wanted to cash in on it. Although we lacked a plan and business credentials, selling our first pair that week gave us the motivation to invest more time in our new venture.
After some time, we decided to purchase our first sample of premium leather. This decision opened our eyes to the uniqueness of each leather type and how it could be used differently. We soon realized that genuine leather jackets have a more stylish and elegant look than artificial ones, and we shifted our focus toward creating durable and long-lasting pieces.
A great leather jacket is a wardrobe essential that everyone should have. Real Leathers Jackets, our story began with a simple search for high-quality leather jackets. We were tired of choosing between fast-fashion or overpriced luxury options. Luxury brands cost over $1000, while fast-fashion products didn’t last long. We realized that the high prices of leather outerwear were due to long supply chains of distributors, wholesalers, and retailers, coupled with costly marketing campaigns. Only a tiny fraction of the price consumers paid went into the product itself. We saw an opportunity to solve this problem and provide better options for consumers like us.
Our mission was to make it easy for people to buy high-quality leather jackets at accessible pricing. By cutting out unnecessary expenses, designing and manufacturing in-house, selling directly to consumers, and utilizing just-in-time production, we could provide higher-quality leather jackets at a fraction of the market price. We believe that everyone deserves to experience the electrifying feeling of wearing a leather jacket, and that’s why we created Real Leathers Jacket.
– Muhammad Abdullah, CEO & Co-Founder
Over Mission
RLJ has a strong focus on creating a sense of community and building connections with customers. Providing a personalized and friendly shopping experience can help foster a deeper connection with customers and create a positive and memorable experience for them.
By prioritizing personal interaction and building relationships with customers, Real Leathers Jackets may be able to differentiate itself from other retailers and create a loyal customer base. Additionally, creating a sense of community and belonging can enhance the overall shopping experience and make customers feel more connected to the brand.
Overall, it’s great to see a focus on building connections and creating a welcoming environment at Real Leathers Jackets. This approach can help drive customer satisfaction and loyalty and create a lasting impact on customers’ lives.
RLJ PROMISE
Real Leathers Jackets is committed to using sustainable fashion and business practices and is taking steps to ensure that its leather is sourced ethically and responsibly. By sourcing leather from animals raised locally for food and working directly with cattle farmers, the company is able to ensure that the leather is produced in a sustainable and ethical manner.
Supporting local farmers and ensuring that they receive fair prices for their leather can also help to support local economies and promote sustainable agriculture practices. Additionally, by using sustainable materials and practices, Real Leathers Jackets can help reduce their environmental impact and promote a more sustainable fashion industry.
Overall, it’s encouraging to see companies like Real Leathers Jackets taking steps to promote sustainable fashion and business practices. These efforts can have a positive impact on both the environment and the communities that the company operates in, and can help to promote a more responsible and sustainable fashion industry.
Why Choose US
Real Leathers Jackets is one of the world’s fastest-growing leather jacket brands, and the company has a strong focus on customer satisfaction. By prioritizing customer needs and going above and beyond to keep customers happy, Real Leathers Jackets is able to differentiate itself from other brands and build a loyal customer base.
Additionally, offering high-quality and exclusively designed products can help to attract customers and promote the brand’s unique identity. By providing unique and stylish options, Real Leathers Jackets can appeal to customers who are looking for something that stands out from more generic or mass-produced clothing items.
Overall, Real Leathers Jacket’s focus on customer satisfaction and exclusive design can help to drive the company’s growth and success in the competitive fashion industry. By continuing to prioritize customer needs and offering high-quality and unique products, the company can continue to build its reputation and attract new customers.
How we Bring People Together
Real Leathers Jackets is dedicated to providing comfortable and versatile jackets that can be worn in a variety of settings and situations. Having a jacket that can adapt to different seasons and occasions can help customers feel prepared and confident in any situation.
Furthermore, it’s clear that Real Leathers Jackets places a strong emphasis on customer satisfaction and wants their jackets to bring enjoyment and happiness to their customers. Seeing customers having fun and making memories while wearing their jackets can be a rewarding experience for any fashion brand.
Overall, Real Leathers Jackets’ commitment to versatility, comfort, and customer satisfaction can help to promote their brand and build a loyal customer base. By providing jackets that customers can enjoy and wear with confidence, the company can help enhance customers’ experiences and contribute to their enjoyment of life’s moments, big and small.
Finest Raw Materials
Real Leathers Jackets places a strong emphasis on using high-quality materials in their jackets. Full-grain natural leather is known for its durability and long-lasting wear, making it an excellent choice for clothing items like jackets that are meant to withstand daily use.
Additionally, YKK zippers are known for their high-quality and reliable performance, further contributing to the durability and longevity of Real Leathers Jackets’ products. The use of polyester lining can also help to improve the comfort and functionality of the jackets, making them more comfortable to wear and easier to move in.
Overall, by using only the best possible materials in their jackets, Real Leathers Jackets can help to ensure that their products are of the highest quality and able to meet the needs of their customers. These materials can help to enhance the durability, comfort, and overall performance of the jackets, contributing to a positive customer experience and promoting the company’s reputation as a high-quality fashion brand.
Exquisite Craftsmanship
Real Leathers Jackets takes a handmade approach to producing their jackets, with each piece being carefully crafted by a single craftsman with precision and attention to detail. This approach allows for greater quality control and ensures that each jacket is unique and of the highest quality.
Additionally, by opting for handmade production rather than mass chain production, Real Leathers Jackets is able to focus on quality over quantity. While this approach may result in higher costs, it can also help to promote the company’s reputation as a high-end fashion brand that values quality and craftsmanship.
The attention to detail and precision that goes into each jacket can be seen in the stitching, which can further enhance the overall quality and durability of the product. This level of detail can help to set Real Leathers Jackets apart from other fashion brands and contribute to a more positive customer experience.
Overall, Real Leathers Jackets’ commitment to handmade production and attention to detail can help to promote the company’s reputation as a high-quality fashion brand. By prioritizing quality over quantity, the company can continue to attract customers who value craftsmanship and durability in their clothing items.
Fair Pricing - Direct to You
Real Leathers Jackets is able to offer their high-quality products at a significantly lower price point than luxury brands. By using a direct-to-consumer approach, the company is able to cut out middlemen and reduce storefront costs, allowing them to offer their products at a more affordable price.
In addition to these cost-cutting measures, Real Leathers Jackets also uses just-in-time production, which allows them to produce jackets on an as-needed basis, reducing excess inventory and waste. This approach can help the company to be more efficient and sustainable, while also allowing them to offer their products at a lower price point.
By offering high-quality, handmade jackets at a more affordable price, Real Leathers Jackets can appeal to a wider range of customers who may not have been able to afford luxury brands in the past. This approach can help to promote the company’s reputation as a value-driven brand that prioritizes quality and affordability.
Overall, Real Leathers Jackets’ direct-to-consumer approach and just-in-time production can help to keep prices low while maintaining a high level of quality and craftsmanship. This approach can help the company to attract and retain customers who value both affordability and quality in their fashion choices.
Sizes that fit all
Real Leathers Jackets offers sizes that fit all. Providing a range of sizes can help to ensure that customers of all body types are able to find jackets that fit them comfortably and flatter their shape.
Offering a wide range of sizes can also help to promote inclusivity and diversity within the fashion industry, which is important for ensuring that everyone has access to clothing that makes them feel confident and comfortable.
RLJ commitment to offering sizes that fit all can help to set them apart from other fashion brands and promote a more inclusive and diverse approach to fashion. By providing a range of sizes, the company can ensure that its products are accessible to as many people as possible, helping to promote a positive customer experience and contribute to the company’s reputation as a value-driven brand.
